Privacy Policy

GUD GUT (“we,” “our,” “us,” or “GUD GUT”) respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains how information may be collected, used, disclosed, and protected when you visit gudgutshop.com, place an order, contact us, or otherwise interact with our website and services.

This policy should be read together with our Terms & Conditions. By using our website, you acknowledge this Privacy Policy. Where consent is required by applicable law, we will seek it through the appropriate process.

1.Scope of This Policy

This Privacy Policy applies to personal information processed in connection with the GUD GUT website, online orders, customer support, and related services.

It does not automatically apply to third-party websites or services that may be linked from our website. Those providers have their own privacy practices and policies.

2.Information We May Collect

Depending on how you interact with us, we may collect the following categories of information:

Information you provide

• Contact and identity details, such as your name, email address, telephone number, and billing or delivery address.
• Order details, including products purchased, quantities, order history, delivery instructions, and customer-service correspondence.
• Account information, if you create an account, such as login credentials and profile details.
• Information you choose to include in reviews, feedback, enquiries, or other communications.

Payment and transaction information

Payments may be processed by third-party payment service providers. We may receive transaction references, payment status, payment method details, and other information needed to reconcile an order. We do not intend to store complete payment card credentials where these are handled by the payment provider.

Technical and usage information

When you visit our website, certain information may be collected automatically, depending on our website configuration and tools. This may include your IP address, browser type, device information, pages viewed, referral information, approximate usage data, and timestamps.

Cookies and similar technologies

Our website or its service providers may use cookies or similar technologies to support essential website functions, remember preferences, understand website usage, improve security, and, where enabled, measure marketing performance. You can manage cookies through your browser settings and any consent tools we provide. Disabling certain cookies may affect website functionality.

3.How We Use Information

We may use personal information for purposes such as:

• Processing, confirming, packing, shipping, and delivering orders.
• Accepting and reconciling payments, handling refunds, and preventing suspected fraud.
• Responding to questions, complaints, product concerns, and customer-support requests.
• Sending order confirmations, delivery updates, and other service-related communications.
• Managing customer accounts and maintaining website security.
• Improving our products, website performance, and customer experience.
• Understanding website usage and evaluating marketing effectiveness where relevant tools are enabled.
• Sending promotional communications where permitted by law and, where required, with your consent.
• Complying with legal, tax, accounting, food-safety, consumer-protection, and other regulatory obligations.
• Establishing, exercising, or defending legal claims.

We will seek to use information only for purposes that are lawful and appropriate to our relationship with you.

4.Legal Basis and Consent

We process personal information in accordance with applicable Indian law. Depending on the context, processing may be necessary to fulfil your order or a request, comply with a legal obligation, protect legitimate interests permitted by law, or act on consent where consent is required.

Where processing relies on consent, you may withdraw that consent through the available method or by contacting us, subject to legal requirements and the consequences explained at the time. Withdrawal does not affect processing already carried out lawfully before withdrawal.

5.Sharing of Information

We do not sell personal information as a standalone business practice. We may share relevant information with the following categories of recipients when necessary and lawful:

• Payment providers: to process payments, verify transactions, and handle refunds.
• Delivery and logistics partners: to ship orders and provide delivery updates.
• Website hosting and technical providers: to operate, maintain, secure, and support the website.
• Customer communication providers: to send transactional emails, messages, or customer-service communications.
• Analytics or marketing providers: where such tools are enabled and their use is lawful, subject to applicable consent requirements.
• Professional advisers: such as legal, accounting, or compliance advisers where necessary.
• Authorities or other parties: where disclosure is required by law, necessary to protect rights or safety, or connected with a legal process or business transaction permitted by law.

We expect service providers receiving information on our behalf to handle it appropriately and consistently with their contractual obligations and applicable law.

6.Third-Party Payment and Delivery Services

When you use a payment gateway, courier service, or other third-party service, that provider may process information under its own terms and privacy policy.

Please review the relevant provider’s privacy information where appropriate. GUD GUT cannot control all aspects of a third party’s independent data-processing practices, but this does not limit any responsibility we may have under applicable law.

7.Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, maintaining business and tax records, resolving disputes, preventing fraud, and meeting legal obligations.

Retention periods may vary depending on the type of information and the reason it was collected. When information is no longer required, we will take reasonable steps to delete it, anonymise it, or otherwise handle it in accordance with applicable law and our retention practices.

8.Data Security

We use reasonable technical and organisational measures intended to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

However, no website, internet transmission, or storage system can be guaranteed to be completely secure. You should use strong, unique passwords where accounts are available and avoid sharing login credentials.

If you believe your account or information has been compromised, please contact us promptly.

9.Your Choices and Privacy Rights

Subject to applicable law, you may have rights to request access to, correction of, or deletion of personal information, to withdraw consent where processing is based on consent, and to raise a grievance about how your information is handled.

You may also opt out of promotional communications by using an unsubscribe option where available or contacting us. You may continue to receive essential transactional or service messages relating to an order.

To submit a privacy request, use the contact details in Section 14. We may need to verify your identity before acting on a request. Some information may need to be retained where required by law or for legitimate legal and business purposes.

10.Children’s Privacy

Our website is not intended to encourage children to make purchases independently where they are not legally eligible to do so. We do not knowingly collect personal information from children in circumstances where such collection is prohibited by applicable law.

If you believe a child has provided personal information inappropriately, please contact us so that we can review the matter and take appropriate action.

11.International Processing

Some service providers may store or process information in locations outside your state or country, depending on their infrastructure and operations. Where applicable, such processing will be subject to relevant legal requirements and appropriate safeguards.

12.Links to Other Websites

Our website may contain links to third-party websites, social media platforms, or services. We are not responsible for the privacy practices of those external services. We encourage you to review their privacy policies before providing information to them.

13.Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business, website, service providers, or legal obligations. The revised version will be published on this page with an updated “Last Updated” date.

Changes will take effect as stated in the updated policy, subject to applicable law. We encourage you to review this page periodically.

14.Contact and Grievance Requests

For privacy questions, requests to access or correct information, consent withdrawal requests, or complaints about the handling of personal information, contact us:

Please describe your request clearly and include enough information for us to identify the relevant order or interaction. Avoid sending full payment card details or passwords by email.

We will review and respond to requests within the time required by applicable law or, where no specific period applies, within a reasonable period.